Search intent: Its impact on content optimisation

These slides are from a presentation given at the International Search Summit Barcelona 2023. As you know, SEO strategies are not a one-size-fits-all when targeting different markets. In these slides, Miruna Hilcu from Otovo shows you how a strategy can be exported and localised, whilst always making the user the centre of attention. Miruna shows you how to adapt your content to fit the search intent and give your target audience the best answer to their needs, without compromising your strategy. Learn how to meet your audience's expectations and aim for the top three of the SERPs when handling multiple markets.