These slides are from a presentation given at the International Social Summit Barcelona 2025. In these slides, Viktoria Jancurova from Viktoria Jancurova Personal Branding introduces her LINK method (leverage, interact, nurture and convert) and shows how to adapt these pillars for international audiences by leveraging brand ambassadors, employee advocacy, and hyper-targeted community building to create loyal, engaged networks that amplify brand presence and drive strategic business goals worldwide. She also dives into the challenges of running LinkedIn strategies in multiple languages and explores how your audience can empower their internal teams or brand ambassadors to become LinkedIn advocates worldwide.
