Scaling international SEO in a decentralised world

This is a recording of a talk given at the International Search Summit Boston 2019. All too often, SEO and localisation, both vital to international success, are treated as two separate processes and work entirely independently of each other. This approach can lead to increased costs, wasted time, and negatively impact the performance of global websites. Mellissa and Valerie share insights from their experience in working in a large organisation with a decentralised regional model to show how the two processes can and should work together and the impact such an approach can have on international growth and results.