Pinterest Launches Search Advertising

Pinterest has embraced search advertising. It has introduced search ads which show in the search results and are triggered by keywords, as well as a whole new host of targeting and reporting options. The potential for search advertising on Pinterest is immense; the platform sees 2 billion monthly searches a month, and 97% are non-branded, which means that users are actively searching to discover new brands and products. Pinterest search ads display at the top of the search results and are denoted by the word “Promoted” next to them. If you want to start running search ads on Pinterest, you should contact your Pinterest account manager.