Pernod Ricard To Launch UK Ecommerce Site

The luxury alcohol company Pernod Ricard is due to launch a new online hub in the UK called 'Discover The House'. Described as being targeted at “high net-worth individuals”, the hub will widen the company's ecommerce presence whilst offering “invitation only” customers the opportunity to browse products. Pernod Ricard owns premium brands such as Perrier-Jouet champagne and The Glenlivet whiskey, both of which are expected to be included in the hub, with each brand having its own digital “room”. Denis O'Flynn, previously of Pernod Ricard UK, said that online shoppers “tend to be more of a premium shopper in the UK”, adding that it opens “an opportunity to be in the premium space as there is a better chance of a purchase”.