This is a recording of a panel discussion at the International Search Summit Barcelona 2025. Our panelists are Arnout Hellemans from OnlineMarkethink, Sophie Gibson from StudioHawk, and Jes Scholz from Jes Scholz Consulting. As search evolves and digital ecosystems diversify, succeeding in SEO is no longer just about mastering Google. From regional search engines to emerging platforms and AI-driven discovery, global SEO success demands a broader, smarter strategy. In this session, industry leaders explore what it truly takes to compete (and win) across markets and platforms. Expect insights on search behavior beyond Google, localization challenges, technical considerations, and the future of organic visibility in a global context. Whether you are expanding internationally or simply rethinking your SEO approach, this discussion will help you see the world of search from a wider lens.
