This is a recording of a panel discussion at the International Search Summit Barcelona 2025. Our panelists are Gemma Houghton from TransPerfect Digital, Yagmur Simsek from Search 'n Stuff, and Fabrizio Ballarini from Wise. Quality, relevant content has always been the goal. Now, it is more important than ever and the only way to ensure brand visibility and engagement. This panel digs into the big questions of what makes good content, how you can stand out in a noisy online world and how to give your content the best chance of success.
