This is a recording of a panel discussion at the International Search Summit Barcelona 2023. Our panellists are Ulrika Viberg from Unikorn, Olga Andrienko from Semrush, and Freelance SEO Consultant AlizĂ©e Baudez. This is an international content marketing panel with a difference. We pose some of the most common questions, challenges and contentious issues in global content to our panellists â€“ and only allow them to give their number one answer to each. We know there is rarely just one answer to any question in digital marketing, but that is what makes this a fun and lively session â€“ with some great nuggets of knowledge thrown in!