This is a recording of a panel discussion at the International Social Summit Barcelona 2025. Our panellists are Pedram Parsaian from FOLLOW Austria, Diego Bartolome from TransPerfect and Fiona Bradley from FB Comms. In the ever-evolving world of social media, success rarely comes from a one-size-fits-all approach. This engaging panel explores the roles of AI, automation and authenticity – not as rivals, but as powerful tools that, when used wisely, can complement each other. They debate when to lean into AI-driven insights, where automation adds real value, and why human authenticity still matters more than ever. Through real-world examples and forward-looking perspectives, the panel unpacks how to blend these elements for maximum impact. Expect lively discussion, strategic takeaways and a fresh perspective on building smarter, more resonant social media strategies.
