Optimising SERP appearance in global search engines

This is a video recording of a presentation from International Search Summit, which took place in Munich in 2019. The search engine result pages have changed dramatically in recent years, with the ten blue links definitely a thing of the past. With so many features appearing, understanding how to maximise SERP visibility is a priority for SEOs. In this presentation, Izzi Smith looks at the myriad of search features available in global search engines including Google, Bing, Baidu and Yandex and shares tips and tricks for identifying and improving click-through rate problems across international domains. She also looks at how to scale and roll out structured data strategies internationally and finishes by looking at what else to expect from the SERPs in 2019.