This is a recording of a talk given at the virtual International Search Summit Global 2020. Many multinationals have seen huge successes and major fails in the pursuit of international glory. In this session, Bill draws on his vast experience working with some of the biggest global brands to look at some of these examples and highlight common areas of missed opportunity. He also provides practical tactics and techniques to ensure efficiency and effectiveness across global markets. A fantastic opportunity to hear from one of the most knowledgeable international SEO practitioners in the world.