Messenger App Use On The Rise In Indonesia

¬† Messenger app penetration is growing steadily across Indonesia, rising to nearly 50% of the population using the services. ¬† Currently at 48%, a survey by TNS also show that the level of users on social networks is now just 6% higher, at 54%. The digital director of TNS Asia Pacific, Zo√ę Lawrence said the finding opened up new opportunities for marketers, especially as figures from the whole of Eastern Asia show messenger services as having higher usage than social media. For example, Facebook, Line and WeChat have all seen increased users and have now introduced bots to its messenger services in order to directly communicate with their users. Lawrence said that companies can now "carry out customer service activities through the messenger and the process is interactive". ¬†

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