These slides are from a presentation given at the International Search Summit Barcelona 2025. AI is reshaping how users interact with search results. In these slides, Gianluca Fiorelli from IloveSEO.net explains the query fan-out, i.e. how a single question expands into layered, intent-driven queries, offering a new framework to optimize for visibility. He explains how by mapping the sources AI tends to favor, you can identify realistic targets for a mention-building outreach strategy, focused more on trust and semantic alignment than link quantity. You will learn how combining fan-out mapping with SERP feature analysis can allow you to cluster content not just by intent, but also by tone and emotional drivers, to ensure that the visibility gained – whether in a carousel, a featured snippet or an AI Overview – transforms into awareness, attention and memorability, increasing the likelihood of branded and direct traffic.
