Maximising your paid media multi-channel efficiency

This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. There are so many potential channels and tactics to utilise when running paid media campaigns, but it's essential to ensure these channels are working together to achieve the best results and the greatest efficiencies. Oleh shares learnings from his experience running international paid media campaigns for Fotocasa, including examples of tactics to avoid or reduce cannibalisation between channels, how to break silos between acquisition and retention and tips for achieving high performing campaigns in multiple markets.