Maximising your international website content quality

These slides are from a presentation given at the International Search Summit Barcelona 2023. In these slides, Michael Van Den Reym from iO explores a data-driven, automated way to measure content quality for big international websites. Michael introduces some key metrics, including word count, word frequency and readability, which can be used to evaluate content quality. He then delves deeper and shows you how to match website content with local Google Search Console data (and other local data) using a Google Sheet or Python script. This powerful approach can help you ensure that your content is not only well-written but also relevant to the local needs of your international visitors. He also shares how to set up an international content dashboard, which can provide valuable insights into how your content is performing in different countries.