E-commerce in Italy grew 19% from 2014 to 2015, research has shown. The study, carried out by Casaleggio Associati, showed that Italian e-commerce is now worth 28.8 billion Euros. The sector with the highest growth was online shopping centres, who saw their turnover increase by 140%, whilst consumer electronics saw a decrease of 15%. Mobile commerce also saw a jump in 2015, where it accounted for 22% of ecommerce, compared to 2014 where it achieved a 13% share. This was attributed to “Italian people being more confident with mobile devices”, and that they were “more inclined to complete purchases on mobile.” The research also showed that 66% of Italian merchants prioritise an easy purchasing process, in order to improve conversion rate online, whilst only 5% value optimisation.
