This is a recording of a panel session at the International Search Summit Barcelona 2022. Our panellists are Laura Miguez from Rise at Seven, Olga Andrienko from Semrush and Liraz Postan from LP Marketing Services. Yes, we know â€“ every question in marketing can be answered with â€śit dependsâ€ť! But that is pretty dull, so this panel session banishes the phrase and forces the panellists to take a stance. From ideation and personas to links and success metrics, we ask which side of the fence our panellists sit on some of the hottest topics in international content marketing. Expect debate, discussion and defending of positions!