The number of business profiles on Instagram has reached 25 million. Instagram business profiles differ from normal profiles in that businesses can add a “contact us” button, and also view analytics such as the unique reach and number of impressions that their posts and Stories receive. Companies wanting these benefits can switch their normal profile to a business profile, meaning that they will not lose any followers. There is strong evidence that Instagram users are keen to follow and interact with business profiles. 80% of Instagram users follow a business profile, and 40% of people who go on Instagram every day view at least one business profile.