These slides are from a presentation given at the International Social Summit Barcelona 2025. What a funny time we are in. Artificial intelligence (AI) can write, generate and mimic almost anything. Trust has never been harder to earn... or easier to lose. But there is one thing machines still cannot fake: a real human, speaking directly to you. In these slides, Anthony Leung from Mean Write Hook makes the case for short, authentic video as your most powerful edge in the age of AI. Learn why showing up naturally on camera is what builds trust in 2025, and how pairing that with real-life moments, like live events, can amplify it even further.
