How To Tackle Brand Repositioning

Beth James, Head of Brand and Culture at Hungry House (Delivery Hero), talks to us about brand repositioning and how the brand tackled it in the UK market.

Find out more about:

  • The fundamentals to have in place for a brand repositioning project
  • What type of factors might trigger brand repositioning
  • How to stand out from the noise
  • How to choose the most appropriate channels, messaging and type of communication to use
  • The importance of building a brand that people recognise

Beth has a strong international marketing background, having worked in the UK, German and Australian markets. Her experience is spread across several disciplines: advertising (TV, out-of-home and online), PR, promotions/experiential, CRM, corporate partnerships and events.