With Christmas being a crucial time for all retailers, developing a successful campaign for the holiday is critical. We're joined by Julia Munder and Jessica Oram from Maxwell Scott Bags, who talk us through the ways in which the company approaches the season. They discuss when to begin planning for Christmas, finding the theme for a seasonal campaign, and how to keep customers loyal to your brand after the Christmas period has ended.
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Currently working as marketing manager at Maxwell Scott Bags, Julia has a wealth of experience working in luxury marketing. After having joined the company in the early 2010s, she leads the creative output of Maxwell Scott Bags' global marketing strategy. Meanwhile, Jessica has worked for Maxwell Scott Bags since 2015, having had experience in PR and Sales for brands such as Paul Smith.