How to prioritise your global social media budget

Budgets. They are always a thorn in the side for social media teams who often have to work with minimal budgets to meet big expectations. This guide shares practical tips on how global businesses can organise their 2020 social media budgets. From reading this guide, you will learn:

  • how to determine the right social media strategy for your budget
  • how to prioritise which countries and regions to spend the most budget on
  • how to prioritise which social media platforms to spend the most budget on
  • how to pitch for more budget

Whether you are just getting started with social media marketing or if you want to improve your existing efforts, this guide is a must for any business wanting to be smart with how they spend their social media budget to get the maximum return-on-investment.