These slides are from a presentation given at the International Search Summit Barcelona 2024. Numerous agencies and brands continue to face challenges in crafting and deploying campaigns that resonate across different markets, a fact that has become increasingly apparent to Lau Miguez in her journey as a freelancer. Whilst there is no magic formula for success in this area, adopting certain methodologies and steps can significantly streamline the process and ensure campaigns' relevance and success across diverse audiences.
