How to harness the power of keywords and content

This webinar recording from February 2022 features talks from two brilliant speakers who recently gave these same presentations at our in-person International Search Summit event in Barcelona. It also includes Q&A sessions with the speakers.

The two talks given in this webinar are:

“How to rank for more keywords using semantic terms and advanced interlinking” by Kyle Roof

In this talk, Kyle Roof from High Voltage SEO will show you how to create pages that will rank for more keywords using semantic terms – no special tools or deep NLP knowledge needed. Additionally, Kyle will discuss how to support those pages through content that will increase the traffic to your website whilst decreasing the negative impact and volatility of Google updates.

“Supercharging keyword research via search intent classification in Google Data Studio” by Lazarina Stoy

In this talk, you will learn more about search intent and how to incorporate it in the keyword research process via a simple plug-and-play Google Data Studio dashboard. Lazarina Stoy from Skale will show you how search intent is represented via queries and keywords in different industries and how you can adapt your strategy accordingly, depending on the industry you are in. She will also share how to classify intent for keywords in international campaigns and for different languages. Her approach using Google Data Studio enables shareability and interactivity, which allows collaboration between growth strategists and writers in the process of content creation or optimisation.