How To Foster Customer And Employee Advocacy

Stephan Hovnanian joins us to discuss the fundamentals of a successful advocacy programme, how to empower advocates to share, the importance of mitigating risks, as well as how to measure the success of an advocacy initiative and build on positive results.

Learn more about:

  • The importance of word-of-mouth and positive brand mentions
  • Why employees, and not just customers, can make a difference to brand advocacy

Stephan Hovnanian is a Content Solutions Architect at Sprout Social. He has over 15 years of professional experience in the digital marketing industry and is passionate about brand advocacy, customer success and creating data-informed strategies.