How to crush a global SEO rollout

This is a video recording of a presentation from International Search Summit, which took place in Barcelona in 2019. Rolling out any SEO strategy or update across multiple sites and markets is no easy task. Esteve presents how Adevinta did just that in 16 countries and 40 marketplaces. He shares case studies on technical implementation and discusses how the company is using machine learning to drive SEO success at scale.