How to build a successful B2B social media strategy

Over half of the world's population is on social media, which means it is a vital channel through which businesses can reach their global customers. However, there is a common misconception: that only B2C companies can succeed on social media. That is simply not true, and B2B businesses stand to gain a lot by embracing the possibilities afforded by social media. This guide will explain how to build a successful B2B social media strategy. From reading this guide, you will learn:

  • how to create an effective plan
  • how to define your audience and find out which social media channels they are on
  • how to craft your messaging and visuals, including how to do this from an international perspective
  • how organic and paid social media fit together
  • how to build a community and encourage engagement, including employee advocacy and social selling

Whether you are just getting started with international social media marketing or if you want to improve your existing efforts, this guide is a must for any B2B company wanting to ensure they are harnessing the full power of social media.