Over half of the world's population is on social media, which means it is a vital channel through which businesses can reach their global customers. However, there is a common misconception: that only B2C companies can succeed on social media. That is simply not true, and B2B businesses stand to gain a lot by embracing the possibilities afforded by social media. This guide will explain how to build a successful B2B social media strategy. From reading this guide, you will learn:
Whether you are just getting started with international social media marketing or if you want to improve your existing efforts, this guide is a must for any B2B company wanting to ensure they are harnessing the full power of social media.