These slides are from a presentation given at the International Social Summit Barcelona 2025. In these slides, Patricia Fernandes from Mercedes-Benz.io dives into the strategic approach behind the brand's social media presence, showcasing how they use digital platforms to highlight their culture, values and the people who shape their company. Patricia explores key projects and campaigns designed to foster engagement and interaction, both internally and externally, strengthening the brand's identity. By reinforcing excellence, collaboration and innovation, these initiatives not only celebrate their “MB.ioneers” but also create an authentic and engaging employer brand. Gain inspiration and insights into how social media can be leveraged to connect, inspire and engage employees, driving meaningful participation and reinforcing a company's values in the digital space.
