This is a recording of a talk given at the International Search Summit Barcelona 2025. In this talk, Maria Cuenca from Greenpark takes you on a journey of how businesses can use social listening and AI-powered multilingual SEO to solve real-world search challenges and drive global success. After all, traditional keyword research does not always capture cultural nuances, regional search intent, or unique topics that only exist in certain markets. In this presentation, you will learn how to use social listening to uncover keyword opportunities and market-specific topics across different cultures and how to leverage AI to execute multilingual SEO strategies effectively, ensuring relevance and visibility in global markets.
