Google Announces Shopping Ads Updates

Google has announced that it is to pilot an extension of its Google Display Network. The new service, called Retail Shopping on Display, will go live on the 29th of May and will enable online retailers to have their ads appear on “a handful of select, premium fashion and home decor sites”. Initially, the service will be automatically enabled on all Google Shopping campaigns, but advertisers will be able to opt out if they wish to. Additionally, Google is rolling out Customer Match to Google Shopping campaigns. With Customer Match, retailers can use their email lists to retarget their high-value customers whilst they are shopping on Google is also rolling out “similar audiences” for Search and Shopping. According to the company, the update will help vendors to find new customers, by targeting people who are similar to those who have already visited a site.