Going global on a shoestring PPC budget

Your goal may be to build a global business, but your budget, unlike your plans, may be limited. This translates to a laser focus on generating leads, not just clicks. In this video recording from the International Search Summit Barcelona 2018, Jeroen Maljers shares how digital marketing reporting suite Swydo acquired customers in over 70 countries with a limited budget using PPC tactics including diligently monitoring and optimising campaigns several times a day, testing, leveraging all available PPC platform features and beating the competition.