These slides are from a presentation given at the International Social Summit Barcelona 2025. Social media is ruthless: you are either different or forgotten. Brands need to stand out in a sea of sameness. Everyone and anyone is fighting for the spotlight and yet only a few brave ones manage to catch people's attention. In these slides, Magali Mas D'Amato from Cult Leaders explores how to position yourself to stand out from your competitors, how other brands navigate cultural differences and how you can craft unique experiences for your customers.
