Facebook To Monetise Messaging To Target Asia Pacific

Facebook is looking to improve its revenue gains across the Asia Pacific region. The company's plan involves launching various tools in the market, allowing businesses to reach consumers through social media for a fee paid to Facebook itself. It would follow a similar path to the ways in which Line currently allows around 2 million businesses to contact users in South East Asia. Monetising its messaging platforms is a large opportunity for the social network in Asia, where 30% of ecommerce happens through social media, compared to just 7% in the US. This comes as Aegis Capital has cited messaging monetisation as it initiated coverage on Facebook with a Buy rating and a price target of $150 for the end of 2017.