This is a recording of a talk given at the International Social Summit Barcelona 2025. In a hyper-connected world, CEOs and top executives are both corporate leaders and influential voices shaping industries, attracting talent and driving business growth. The challenge is for executives to build a powerful presence on LinkedIn, podcasts and other channels, without it feeling forced or superficial. In this talk, Federico Sbandi from Digital Combat Agency explores the strategic frameworks behind digital leadership, showing how executives can elevate their personal reputation, amplify brand awareness, and connect with key institutional stakeholders such as industry peers, investors, media, partners, clients and top talent.
