Driving Customer Retention Through Quality Content

High quality content is vital when driving customer retention, and developing brand loyalty. Andres Sosa from TheOutnet.com explains how important it is for a brand to know its customer.

Youll find out more about:

  • The relationship between brand loyalty and content
  • Localising in different markets
  • Targeting the correct customers with the correct items

Co-President of The Outnet.com, Andres Sosa is also a senior marketing executive with significant experience in global marketing communications. Involved in marketing since 1998, he has also overseen countless global accounts as an agency-side marketer.