This is a recording of a talk given at the International Search Summit Barcelona 2025. In this talk, Igor Ivitskiy from Ivitskiy Ads Lab explains how mathematical modeling can elevate your Google Ads campaigns across multiple languages and regions. Discover data-driven techniques for keyword targeting, budget allocation, and cultural nuance that unlock hidden opportunities in global search advertising. You will get a clear framework for turning complex analytics into high-impact, scalable international marketing strategies.
