This is a recording of a talk given at the International Search Summit Barcelona 2025. International SEO is not just about keywords, it is about people. In this talk, Harroop Sandhu from Lead with One explores how cultural intelligence helps you decode search intent, shape authentic user experiences, and strengthen EEAT (expertise, experience, authority and trust) across markets. Learn how cultural bias affects both humans and AI tools, and how applying cultural intelligence can make your content more accurate, relevant and conversion driven. Walk away ready to optimize not just for algorithms, but for humans everywhere.
