Costa Cruises Launches WeChat Mini Program

The world's largest leisure travel company, Costa Cruises, has launched a WeChat Mini Program. Currently, the popular Chinese messaging app WeChat has almost 1 billion monthly active users. The Mini Program from Costa Cruises works in the same way as all other mini programs, which were design by Tencent to enable users to access services without having to download the full app, thereby providing a better experience. The president of Costa Group Asia said that “with China being one of the world's leaders in mobile and digital advancements, we see great potential in leveraging WeChat's leading position”.