Character limits for programmatic and social banners

This presentation explains the optimal character limits for programmatic and social banners. It includes visual examples (both good and bad) so that you can easily see how the number of characters affects the overall look and effectiveness of different types of banners. This presentation is aimed at copywriters and looks at:

  • character limits for header and subtitle banners
  • header-only banners
  • buttons with calls-to-action