Case study: Building a B2B global website

The Chemours Company, a spin-off from DuPont, share the key learnings from their website redesign project. This session covers architecting and deploying global, multi-brand sites, and how to deploy staged launches across multiple languages, including implementing a new CMS, SEO and strategy considerations and internal stakeholder management. The talk also highlights some pitfalls to be aware of and provides useful tips for anyone undertaking global web projects.