This is a recording of a talk given at the International Search Summit Barcelona 2022. If you are undergoing a business restructure, this can have a profound impact on your website. In this talk, Kevin Kapezi from Growthack Digital shares some example scenarios and explains what he has learnt from working on various websites of brands that are undergoing a business restructure. He goes through how to maintain brand equity and explains the challenges that businesses could face. Learn what success looks like for international SEO implementation, how to work with non-SEO stakeholders, how to consolidate content, website migration considerations, and a checklist of best practices.