Burberry Embraces Personalised Pinterest Marketing

The luxury fashion retailer Burberry has become the first business in its market to offer its customers a personalised Pinterest experience. By performing a short, three question survey, visitors to the Burberry page will see tailored content based on the answers they gave. Pinterest is the most viewed beauty platform in the world, with 38.5 million users visiting its hair and beauty section, and the recent move allows the brand to cater its posts directly to customers. After the announcement of a 10% fall in profits for last year, Burberry announced that they would be focusing on its “digital prowess” to boost customer loyalty. Burberry was also the first brand to take advantage of a 'Snapcode' on Snapchat, giving in-store customers exclusive extra content.