These slides are from a presentation given at the International Search Summit Barcelona 2025. Search is changing fast. AI is shifting how information is found, filtered and trusted. But that does not mean we have to abandon the growth tactics that have worked over the last 20 years. In these slides, Jes Scholz from Jes Scholz Consulting dives deep into building brand visibility that thrives in the AI era. You will learn why entity SEO is essential and how to get it right, how technical SEO underpins digital availability, and how to strengthen brand salience across any surface. Be empowered with the knowledge to ensure that your brand stands out, no matter how search evolves.
