These slides are from a presentation given at the International Social Summit Barcelona 2025. In these slides, Elena Zhigalina from DLL Group shares how to transform your social media presence into a powerful driver of brand awareness, thought leadership and lead generation for niche B2B markets. Discover actionable strategies tailored to companies targeting specialised industries, with a focus on leveraging LinkedIn and video formats to connect with decision-makers and enhance brand recall. Through concrete examples, you will learn how to position your brand effectively in a complex niche market, using the right tactics to attract your target audience.
