Bigo Live Is Rising Social Star In South East Asia

A new live-streaming app called Bigo Live is fast becoming one of the most popular social platforms in South East Asia. Bigo Live has only been available for four months, but is currently the top free app on Singapore's App Store, ahead of established giants such as WhatsApp and Facebook Messenger. The app has found itself consistently in the top 20 of the most popular apps in Singapore, Indonesia and Vietnam, as well as many other countries in the region. Working in a similar way to Periscope, the new app has proven extremely popular with younger users. The app's success shows no signs of slowing either, as App Annie recently released data showing that Bigo Live's activity rate is currently rapidly increasing. It also has the funds behind it to keep the service cutting edge, with Chinese social network powerhouse YY having a 27% stake in Bigo Live.