Australian Property Business Sells Mansions On WeChat

Australian mansions are being viewed and purchased by Chinese customers entirely over the social media app WeChat. The property business Black Diamondz has begun selling high-end housing in Melbourne and Sydney using WeChat as a way of attracting Chinese buyers. The founder of the business, Monika Tu, has said that “social media is the ultimate tool if you want to tap into the Chinese market", adding that whilst Black Diamondz has a presence on most social media sites, WeChat brings the most success. Due to WeChat enabling users to converse, send images, videos and complete payments on a single page, it is an ideal platform for completing a cross-border purchase.