Apple Launches Search Ads

Apple has announced that its Search Ads program is now live. Described by the company as “an efficient and easy way to promote your app on the App Store”, it is currently only available in the US. It is designed to give customers assistance in finding the app they have searched for, whilst presenting only “relevant” adverts. Apple also says that developers who sign up for the programme will receive a “100 US dollar credit toward their first campaign”.