Android Dominates The Indian Market

According to a study from Strategy Analytics, Android now controls 97% of the smartphone market in India. Within the country, just under 31 million phones were shipped during the second quarter of 2016, with Android devices accounting for nearly 30 million of them. Strategy Analytics' senior analyst Rajeev Nair said that phone shipments in India grew by 19% from the same point in 2015, made possible by India's “low penetration rates, and expanding middle class with more disposable income”. The large market share is also down to Apple's falling sales in India – after it released its new iPhone SE model with high-prices – where cheaper, entry-level options are more successful.