A guide to digital marketing in the UK

The British market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in the UK. From reading this guide, you will learn about:

  • the current digital landscape in the country, including internet penetration rates
  • the typical British internet user, including their gender, age and online activities
  • device usage breakdowns and internet speeds in the UK
  • search engine marketing in the UK
  • how to localise your website for the UK
  • social media marketing in the UK
  • the local culture and language in the UK
  • e-commerce in the UK

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in the UK.