A guide to digital marketing in Switzerland

The Swiss market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. This guide will explore how best to approach digital marketing in Switzerland. From reading this guide, you will learn about:

  • the current digital landscape in Switzerland, including internet penetration rates
  • the typical Swiss internet user, including their gender, age, location and online activities
  • device usage breakdowns and internet speeds in Switzerland
  • search engine marketing in Switzerland
  • how to localise your website for Switzerland
  • social media marketing in Switzerland
  • the local culture and language in Switzerland
  • e-commerce in Switzerland

Whether you are just getting started in the country or if you want to improve your existing efforts, this guide is a must for anyone wanting to improve their digital marketing in Switzerland.